Our client had several business interests on an island holiday destination and was successful in their own right, however, they needed to develop new markets to expand their business.
The brief was to create a Mobile App that would be given free to all visitors to the island. The App would provide all the information that any visitor would need, hospital locations, doctors numbers, transport details and other amenity information. It would also include other information which would be displayed on a paid-for basis.
Free Mobile App
Unlimited Client Website Builder
Website SaaS System
The App includes a CMS system to enable the paid and unpaid information to be updated on a daily basis from the company’s office in the UK. Analytical information would also be gathered on all App activity to enable the client to show the Apps ROI to their clients.
The App would be available in iOS and Android and would be available as a free download. The key functionality is Google mapping and routing, App messaging, geo-targeting, push notification, App calling and booking management software.
Many island companies did not have websites, so an additional provision was added to enable the client to sell websites to the Island, which then could be added to the App links.
This web builder package would be completely controlled and managed by the client.
This project is the perfect example of SaaS in action, it enables the client to expand their business whilst still staying in their area of expertise by using the software alone.
Subscription revenues from this project are estimated circa 500k euros annually and with low development costs, the client is also looking at developing this business model for other locations globally.