Cutting Corners
Why it could cost you your business
It is easy to cut corners.
Skip research.
Miss a regular posting.
Write the copy yourself.
Hire someone from Fiver.
Do fewer hours on a project.
The cheapest website designer.
Does it matter?
Here is a true story to help you decide for yourself.
I worked with the largest inland Marinas in Europe.
It's a multi-million-pound business housing over 600 boats, holiday lodges, shops and attractions.
Yet, with millions of pounds of investment, they still cut corners.
The most incredible one was keeping all their accounts on 1 flash drive.
A single drive stored;
The accounts
The balances
The payments
The customer records
With no backup
Apart from the legal issues.
Why would you save your entire business on 1 flash drive?
The answer was simple.
They did not want to spend the money.
They would rather cut corners.
Summary
When you cut corners in advertising, touchpoints, website, communication or branding, prospects will see it.
And assume you will do the same with them.
It devalues your brand and product price points.
Low budget? Do less, but do it better.
