Touchpoints Explained

Touchpoints are anything a prospect or client sees about your company or service.

Your touchpoints are;

1. Adverts

2. Messages

3. Brochures

4. Automation

5. Newsletters

6. Your website

7. White papers

8. Landing pages

9. leads magnets

10. Email signatures

11. Social Media Posts

12. Social Media Profile

13. Company Documents

And more, but you get the idea.

Each touchpoint must;

1. Tell a story.

2. Showcase your brand.

3. Sync with all your other touchpoints.

4. Lead the viewer in the direction you want.

5. Provide the benefits the viewer is looking for.

Your touchpoints represent your brand.

So how do they work?

Bill views an article you wrote on LinkedIn. That is the first touchpoint.

Touchpoint 2 is when Bill looks at your profile.

Touchpoint 3 is when he looks at your website.

Touchpoint 4 Bill may also look at some of your blogs or articles.

Bill forms an image of your company and the services you may offer as he reviews your touchpoints.

Creating these touchpoints to work together to tell your story can instil trust in your brand.

Bill will be a warm lead when he calls you because he has built confidence via his interactions with your touchpoints.

Random touchpoints that are uncoordinated and off-brand have the opposite effect. They sow confusion.