LinkedIn Strategy
LinkedIn has a growth algorithm, meaning your posts are exposed to people you interact with.
The more you like, comment and DM them, the more you will show up in their feed.
LinkedIn wants you to engage on the platform.
Before liking and commenting on every post in your feed, decide who to engage with.
You want the ideal prospects for your business, not just anyone.
That's way too much work.
So, who do you engage with?
And how do you do this quickly?
We recommend using three categories.
Ideal Clients
Your ideal clients are those who you WANT as clients.
In Sales Navigator, filter by "Posted in the last 30 days" within your target industry.
Or use LinkedIn search to select industry, job and area to start searching.
Save their link on a spreadsheet or in Navigator.
Top Creators
These guys get a lot of engagement.
They will also attract your Ideal clients.
Your ideal clients will see your comments on their posts.
To find the top creators, visit your ideal client list and check their activities feed.
Save their link on a spreadsheet or in Navigator.
Similar Industry
Use the same search process to find people in a similar industry.
Save their link on a spreadsheet or in Navigator.
Now Engage
Use those lists to engage with their content an hour before you post.
Like and reply to income comments for the next hour to boost reach.
Don't LIKE, use another reaction.
Leave quality comments.
“Be consistent with your engagement.”
If you do not have the time employ a VA or marketing professional.
Remember, marketing is not an overhead, it's an investment.
