Your Touchpoints
“Touchpoints are everything a prospect or client will see about your business or service.”
Your touchpoints are;
Adverts
Messages
Brochures
Automation
Newsletters
Your website
White papers
Landing pages
leads magnets
Email signatures
Social Media Posts
Social Media Profile
Company Documents
And more, but you get the idea.
Each touchpoint must;
Tell a story.
Showcase your brand.
Sync with all your other touchpoints.
Lead the viewer in the direction you want.
Provide the benefits the viewer is looking for.
Your touchpoints are your brand.
So how do they work?
You post an article on LinkedIn, and Bill sees it. That is touchpoint 1.
Bill then looks at your profile; that's touchpoint 2.
He may then look at your website, which is touchpoint 3.
He may also look at some of your blogs or articles, touchpoint 4.
As Bill looks at your touchpoints, he builds an image of your business and the services you can provide.
Summary
By creating these touchpoints to work together to tell your story it will generate confidence in your brand.
Bill will be a warming lead when he contacts you, as he has gained confidence after engaging with your touchpoints.
Random touchpoints that are not unified and are not on-brand do the opposite.
They create mistrust.
