Marketing Fundamentals

When marketing, getting a few fundamentals right will make all the difference.

These fundamentals can still deliver new clients even if you miss the target.

These apply to all touchpoints, your website, social posts, messages, and anywhere a prospect can see or engage with your business.

So, what are these fundamentals?

Use clear language.

I see a lot of touchpoints that are full of jargon. Technical terminology can make your message look confusing or unintelligible to the reader.

I used the term touchpoints, which you may not have heard before. But I outlined this term when I first used it, educating those who did not recognise it.

Prospects who don't understand your message instantly will not engage and leave. So keep it clear as day!

Exception: If you are writing a technical article aimed at a specific niche, it's appropriate.

Talk about Benefits.

When a prospect reads your touchpoints, they don't care about you or your business.

They only care about the benefits you can bring to them.

Like now, you probably don't care about Tickety Boo; what you are interested in is learning how the fundamentals can help you.

That's fine and normal.

So, showcase your benefits and how these will help them.

Offer a Clear Service.

Show the benefits of your service and how easy it is for them to benefit in a few simple steps.

Don't make it complicated; your service is to provide those benefits to them.

Here's us as an example.

A Complete Marketing Team - What we do.

For less cost than one employee - We make it easy.

Book-a-call buttons are shown at every stage to follow these lines. 

Provide a transparent process.

Provide a straightforward process even if your product or service is complicated or involved.

The more complicated it is, the more you will put prospects off. It's human nature.

If you were looking for a driving school, would you see if they taught you to turn left?

Or explain which pedals to use?

Of course not. You look at it more superficially. Maybe what car they had or the hours they worked.

The same applies to your products and services.

Your Ideal Clients

We talk a lot about your ideal clients, and for good reason.

Once you understand who you want as a client, you can create a more rewarding campaign.

Take the driving school as an example.

You will not sell many people over 60 or under 16. So don't target them.

But let's go extreme to make the point.

What if you had an automatic car with dual controls and refinements for people with disabilities?

They could be your ideal client, so your marketing should speak to them at every touchpoint. 

What are the benefits to you?

A clear and precise message to your ideal clients that enables them to benefit from your services easily is commercially rewarding for you.

It is also a lot easier for you at every level.